All of our stockists are independent small businesses who create community in their towns and regions. Their hard work to make beautiful spaces that are thoughtful, curated and special, means a lot to us.  

Their inspiration is our inspiration. Their community becomes our community. 

Our flagship boutique General 54 celebrates 13 years of serving local and global, socially responsible and sustainable clothing and accessories in Montreal Quebec.

Montreal Pop-Up
La Vitrine Quebecoise by Les Effrontes
The Bay Downtown, Montreal, QC
April 18th - May 30th 2022

General 54, Montreal, QC  - Flagship store
Belle et Rebelle, Sherbrooke, QC
Belle et Rebelle, Montreal, QC 
Boutique Evelyne, Montreal, QC
Coureurs de Jupons, Montreal, QC
Le Local, Gatineau, QC
Lot 80, Montreal, QC
Twist Créations, Chicoutimi, QC
Twist Créations Arvida, QC
Twist Créations, Baie-Saint-Paul, QC

British Columbia 
Artifact, Courtenay, BC
Textile Apparel, Kelowna, BC

Nova Scotia
Sattva Boutique, Halifax, NS

Coal Miner's Daughter, Toronto, ON
Distill Gallery, Stratford, ON
Erietta, Toronto, ON
Kelly's Shop, Picton, ON
Kennedy Park, Guelph, ON
Victoire, Ottawa, ON

Onyx Boutique, San Francisco, CA
Velouria, Seattle, WA